The "Top 10" brand is exclusively reserved for use by smaller farms to reduce the competitive advantage large farms have over smaller family farms. Therefore, if a grower has a very large farm, they would use our brand called "Locale". This is because consumer demand has shifted towards smaller, local farms. The USDA's "Know Your Farmer, Know Your Food" program is only intensifying this effect. The Top 10 brand satisfies an insatiable consumer demand for verifiable Locally-grown produce.